Fee's
Rs 50,000
Classroom
120 hours
Assignment
180 Hours
Batches
Weekday's
Exam's
3 Exam's
Placement
We Provide Placement Assistance
Advance Course Curriculum
Digital Marketing Specialist
Module 1: Marketing Foundation
- History of Marketing
- Traditional vs. Digital Marketing
Module 2: Digital Marketing Ecosystem
- The Current Opportunity
- Digital Marketing Channels
- Careers in Digital Marketing
Module 3: Digital Consumer Behavior
- Digital Consumer Journey
- Understanding Online Business Goals
Module 4: Digital Visibility Strategy
- Website Planning
- Local Visibility
- Social Media Visibility
Module 5: Online Lead Strategy
- Need of Online Advertising
- Types of Online Ads
- Media Buying Principles
- Nurturing & Lead Funnels
Module 6: Graphic Designing For Business
- Graphic Design Fundamentals
- Designing- Marketing Kits
- Designing Online Documents
- Advanced Design Principles
- Social Media & WhatsApp Banner Design
Module 7: Video Marketing For Business
- Video Creation Strategy
- Importance of Video Marketing
- Types of Online Videos
- Building Explainer Video Scripts
- Live Exercise: Creating Explainer Videos
- Video Scripting
- Basic Video Editing
- Setting Youtube Channel
- Uploading Video on Youtube
Module 8: Building Your Business Website
- Buying Domain & Hosting
- Understanding C-panel
- Installing WordPress
- Customizing Theme
- Building Home Page & Blog
- Adding One Squeeze Page
- Customizing Menu
- Customization Practice & Doubt Session
Module 9: Social Media Optimization
- Introduction to Social Media
- Social Media Marketing Concept
- Exploring Social Media Channels
- Facebook Business Marketing
- Twitter Marketing
- YouTube Marketing
- Linkedin Marketing
- Instagram Marketing
Module 10: Landing Page Optimization
- Things to Know when planning a Lead Generation Campaign
- Key Elements of a Landing Page
- User Flow Designing
- LP Copywriting
- Building : Action, Trust & Thank-You Page
- A/B Versions Of LP
- Key LP Creation Tools
Module 11: Facebook & Instagram Advertising
- Introduction to Facebook & IG Ads Importance
- Types of Ads- image, Video, Carousel, Story etc.
- Types of Campaigns- Awareness, Consideration, Conversion
- Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
- FB & Instagram Ad Policies
- Creating Your Ad Campaign -Live Walkthrough
- Ad Campaign Best Practices
- Ad Campaign Case-Study
Module 12: Search Engine Optimization
- Introduction to SEO
- SEO Keyword Research
- On Page SEO: Content Optimization
- On Page SEO: Technical & HTML
- Google Search Console Tool
- Off Page SEO: Link Building Techniques
- Local SEO
Module 13: Web Analytics & Traffic Reporting
- Introduction to Web Analytics
- Introduction to Google Analytics
- Google Analytics Account Structure
- Google Analytics Audince Report
- Google Analytics Aquisiton Repor
- Google Analytics Behaviour Report
- Installing Google Analytics On Website
Google Ads Specialization
Module 14: Online Advertising & Google Ads
- Introduction to Paid Marketing & GA
- Types of Campaigns
- Bidding, Auctions and Budget
- Account Structure
- Account & Billing Setup
- GA Campaign Keyword Research
- GA Campaign & Ad group Setup
- GA Conversion Tracking Setup
- AD Copy & Keyword Optimization
- LP Design & Budgets Testing
- Bid Amount & Bidding Methods Test
- Ad Schedules
- Google Ad Campaign Case Study- Real Estate
- Google Ads -Search Campaign Live Creation
Module 15: Display Advertising
- Display vs Search Ads – Difference
- Google Display Ad Campaigns Targeting Methods
- Most Popular Display Ad Sizes
- Display campaign Creation- Live Walkthrough
- Display Campaign Best Practices
Module 16: Video Advertising
- Introduction to Video Ads
- Video Ad Types
- Video Ad Campaign Types
- Bidding, Budget, Network & Inventory Options
- Video Campaign Targeting Options
Lead Nurturing Section
Module 17: Remarketing & Rebranding
- How Remarketing Improves ROI
- Types of Remarketing Audience
- Essentials Components of remarketing
- Remarketing- Top Case Studies
- Setting Up Google Remarketing Tag
- Creating Different Lists With GA
- Display & Video Remarketing Campaign- Live Walkthrough
- Google Search Remarketing
- Facebook & Instagram Remarketing
Module 18: Email Marketing
- Importance Of Email Marketing
- Usage, ROI,Objectives, Email Benefits
- Top Email Marketing Tools
- Key features of a Good Email Tool
- Step By Step Guide For Email Marketing
- Types of Marketing Emailers
- Email Writing Best Practices
- Email Marketing Strategy Creation
- Email List Building Tools
Module 19: Inbound Marketing
- Inbound vs. Outbound Marketing
- Audience Identification
- Buyer Touch Point Analysis
- Top Content Types For Each Buyer Stage
- Where to Distribute Content
- How To Generate Content Ideas
- Creating Content Idea Sheet
- Content Repurposing
Module 20: Web Content Writing
- Essentials of Content Writing
- Content Writing for Business Sites
- Top Tools For Content Research
- Top Tools For Content Writing
- AI Based Tools For Content Writing
- Conversational Writing For Social Media
- Ecommerce Content writing
- Content Writing vs. Copywriting
- Copywriting Best Practices
- Creating Ad Copies
- Writing For Landing Pages
- Funnel Copywriting- Whatsapp & Newsletters
Online Money Making
Module 21: Blogging, Adsense & Affiliate Marketing
- Blog Planning & Strategy
- Setting Up Your Blog in WordPress
- Email Marketing Setup For Your Blog
- SEO For Your Blog
- Monetizing Your Blog With Affiliates, AdSense & Collabs
- Top Content Planning & Production Tools For Your Blogs
- Creating & Disseminating Your 1st Blog Post
- Blog Success Blueprint
Module 22: Selling on Amazon & Other Market Places
- How to Create Amazon Account
- Product Listing Best Practices
- Pricing And Payments
- Order Management And Shipping
- Amazon Ads
- Listing Beyond Amazon-Best Practices
Module 23: Earning as a Freelancer/Starting Agency
- Top Freelancing Platforms
- Building Business/ Freelancer Profile
- Live Walkthrough: How to Grab Projects
- How To Price Your Services
- Small Agency/ Freelancer Lead
- Generation Case Studies
New skill you'll develop
Marketing & Online Strategies
Web Research & Surveys
Graphics for Business & Social Media
Video Creation & Editing
WordPress Website Development
Industrial Digital Marketing Applications
Social Media Audit & Campaigns
Branding & Growth Management
SEO Content Strategies
HTML & Tag Optimization
Link Building & Outreach
Landing Page Enhancements
Web Analytics Insights
Search Ad Campaigns
Video Ad Strategies
Performance Marketing Tools
Keyword Research Techniques
Email Campaigns
Display Ad Solutions
Social Media Ads & Leads
AI-Driven Marketing
Web Content Creation
AdSense Blogging Tips
Affiliate Marketing Basics
Amazon SEO Techniques
Amazon Management & Ads
Digital Freelancing Skills
Exciting Career Opportunities Await!
Canva Designer
SEO Executive
Wordpress Developer
SEO Specialist
Social Media Executive
Social Media Ads Manager
Digital Marketing Executive
Social Media Specialist
Google Ads Specialist
Marketing Automation Specialist
Performance Marketer
Content Marketer
Blogger & Affiliate Specialist
Marketplace Manager
Digital Marketing Freelancer
Your Learning Investment
Course Fee's
Career Support
IN-COURSE INTERNSHIP
Paid internships to learn from
professionals and gain meaningful,
hands-on experience.
MOCK INTERVIEW
Mock interview sessions from experts to
help you prepared for the final interview.
CAMPUS DRIVE
Campus Drive Placements by partnering with
the hiring partners across the nation.
LMS JOBS
In-house feature to apply for jobs and start a
career with your first Digital Marketing job.
RESUME BUILDING
Complete guidance to build your professional
resume to catch the attention of recruiters.
LIVE PRACTICAL SESSION
Adhyayan provides live training sessions and
helps students to understand the concepts.
Who Can Join Advanced in Digital Marketing course?
Job Seeker/Students
- Start your Career as a Fresher.
- Get earning opportunities
- Better Job and Career Options.
- Strengthen curriculum vitae.
Working Professionals
- Get promotions & have salary hike
- Earn more.
- Freelancing opportunities.
- Attract more conversion using various strategies learned.
Entrepreneurs
- Create Brand Awareness.
- Improve online presence
- Boost your Brand and Revenue.
- Get Freelancing Projects
Startup Business
- Improve your Business visibility.
- Increase your sales with low marketing budget.
- Target your potential clients.
- Grow your E-commerce Business.